CONTACT

hyunjoonleedesign@gmail.com

COPYRIGHT

© Hyun Lee Design 2026

Apple

Here's to the crazy ones

Timeline

May - Aug 2023

Team

MarCom

Design & Delivery Group

Apple Watch Retail Experiences

Tools

Sketch

Principle

Keynote

Expertise

Interaction Design

Motion Design

Prototyping

I interned at Apple as an Interaction Designer and contributed to multiple projects, most notably the Apple Watch Fall 2023 launch. I worked within XFN teams alongside producers, designers, copywriters, product marketing, and engineers to develop interactive retail experiences for NPI among other things. Internally, I regularly pitched ideas upwards to ACDs and CDs like Amarides Montgomery & Jeff Whitney.


Being a good designer is one thing, but being a good designer AND an effective communicator is another. Deep lessons were learned within my design domain, from mastering interactive tools to—more importantly—learning how to verbalize my ideas clearly through storytelling.


The nature of my work is confidential, so I am unable to share details publicly.